Leisure Tourism Membership
In 2019, tourism was worth £774 million to Glasgow representing 2.4 million overnight trips from both domestic and international markets.
Glasgow Life's destination marketing communications team leads on the development and delivery of strategic destination marketing activity geared at positioning and promoting Glasgow domestically and internationally as one of the world’s most vibrant, dynamic and diverse cities.
You can become a Leisure Tourism Member and benefit from a unique range of business opportunities and promotion.
Glasgow's Visitor Website
Opportunity for your business to be featured on the city's visitor website through seasonal and thematic content and listicles (e.g. Mother’s Day, Christmas gift guide, afternoon tea, things to do) including links to your website/social channels.
Consumer e-newsletter and social media
Our monthly consumer e-newsletter, a key driver of traffic to city's visitor website, has a database of 15,000 and features member only content regularly. Member content is also shared/re-shared on Twitter and Instagram Stories.
Activities and Experiences Guide for Travel Trade Intermediaries
Businesses that are travel trade ready will be featured in our digital guide which is shared with tour operators, destination management companies and intermediaries to help plan and book new tours to Glasgow.
Destination image library
We maintain and update an extensive library of destination imagery and videography. The library assets are provided complimentary for you to use in your own marketing content.
Exhibitions
Members are represented at international and UK trade shows including VisitScotand Expo, Explore GB and UKinbound Convention. This includes business referrals and introductions to international buyers as a result of our business meetings, networking and promotional activities.
Familiarisation Visits
The opportunity to participate in Press and Travel Trade visits relating to leisure tourism to the region.
Conference Delegates Our Conventions team help conference organisers arrange a variety of social programme and private dining experiences for conference delegates. If you wish to be included in enquiries, you’ll be subject to a commission agreement as part of your membership.
Networking & Access
We host a series of in-person member networking events, information sessions, product awareness opportunities and social events to help connect you with industry peers and colleagues.
Representation at conference trade shows
Glasgow Life attends major trade shows in the UK and beyond promoting the city and representing members including Scotland's prime travel trade show VisitScotland Expo.
Delegate accommodation
The Convention team operates a free accommodation booking service for conference organisers. If you wish to be included in enquiries you will be subject to a commission agreement as part of your membership.
Green Tourism discount
As a member you will benefit from a 10% on Green Tourism membership.
Interested in learning more about what membership entails, and how it can benefit your business? Simply e-mail our tourism team and we'll be in touch as soon as possible. Anne Marie Gray, Tourism Manager anne-marie.gray@glasgowlife.org.uk