Foreword

Progress to recovery - a look back on the actions delivered by Glasgow’s tourism partners 2021-22

As partners, we have collated a round-up of the actions delivered over the past year to aid Glasgow’s recovery. This report lists the actions aligned to the four pillars of the Glasgow Tourism and Visitor Plan; our shared cultural city, developing innovative and competitive products, supporting seamless journeys and building on events, both business and leisure, with two guiding principles at their heart: sustainability and shared responsibility. No destination is better placed to show leadership on sustainability than Glasgow, host city of COP26. In line with the national tourism strategy Scotland Outlook 2030, it’s time for a fresh, more responsible approach to Glasgow’s visitor economy that balances the interests of residents, visitors and businesses, and achieves better outcomes for our communities. A city that is great to live in, is also one that’s great to visit. Shared responsibility means strengthening the collaboration between the city and national agencies – and crucially, with industry at the heart of it. This update has been curated by the partners to give you a comprehensive overview of the work delivered with and for the city over the past months. Thanks to those of you who have taken an active role - we hope to work with even more of you going forward. Moving forward the Glasgow Tourism Partnership hopes that everyone approaches the next phase of the Action Plan by looking for the part they can play in restoring our great city to success. Best wishes

Peter